For downtowns & business districts

Help locals discover your businesses—and each other.

Help residents discover local businesses and meet neighbors to make future plans with, starting with short “say hi to a neighbor” chats over a complimentary treat. Residents share their interests at signup, helping you identify an audience for dinners, trivia, and other activities that bring people back downtown.

A local activation program for CBDs and BIDs, Main Street organizations, and city economic development teams.

Two neighbors enjoying a conversation over drinks at a local business

What your district can achieve

Welcome new storefronts

Residents sign up to meet for a 10-minute “say hi to a neighbor” chat at a local business, with a complimentary treat giving them a reason to visit.

Activate your Main Street

Bring residents to participating businesses and help them find neighbors to make future plans with. Residents share their interests when they sign up, helping you discover demand for dinners, trivia nights, and other local activities, with interested neighbors ready to invite.

Encourage quieter-hour visits

Offer neighbor chats and complimentary treats during the times businesses would like more visitors. Residents get an easy social plan, and businesses get a way to encourage off-peak visits.

In practice: Good Neighbor Week in East SoMa

Neighbors meeting at a local wine bar

Neighbors met over complimentary frozen yogurt, pizza, and drinks at participating businesses—a simple way to get to know someone and try somewhere local.

Explore the East SoMa campaign

Your campaign report

Sample data

See what worked—and what could bring neighbors back.

See who took part, which businesses they discovered, and what would give them a reason to visit again.

Key results

278
residents signed up
94
confirmed neighbor meetingsintroducing 160 residents
$658
in complimentary offers redeemed
3
participating businesses

First-time visitors

of survey respondents visited for the first time

41 of 54 survey respondents

Reasons to come back

46 interested in neighborhood dinnersInvite them to a shared-table evening at a local restaurant.

39 interested in triviaBuild teams for a recurring trivia night.

Running a program in your district

How we launch a pilot together.

Start with a defined area, participating businesses, and an agreed budget. Together, we choose a goal—introducing new storefronts, encouraging quieter-hour visits, or bringing more residents to your Main Street—and define how we’ll measure participation.

Shape the pilot

Agree on goals, area, businesses, campaign dates, offers, and budget.

Invite your community

Share through newsletters, local partners, and flyers, using campaign materials we prepare.

Measure results and inform what’s next

Track resident signups, confirmed neighbor meetings, and offer redemptions by business. Use the results to report on the campaign, and residents’ shared interests and feedback to shape future activities—with a way to invite interested participants.

What could this look like in your district?

Tell us about your neighborhood, the businesses you support, and the people you want to reach.

Let’s talk about a pilot